Mar
9
The NIMBY dragon has at least four heads representing the four different types of profiles in NIMBY America, which Patrick Slevin of the Slevin Group has termed Guardians, Crusaders, Machiavellians, and Godfathers.
The NIMBY Guardian® is responsible for approximately 70 percent of community conflicts experienced by corporations. Guardians are the defenders of the status quo and the “quality of life” that they feel defines their community. Guardians are mostly civic-minded homeowners who take pride in their community and make time to participate in their HOAs, civic groups and other community activities.
The Guardian is usually a first-time NIMBY opponent who becomes a factor as the public hearing approaches. The sooner the Guardian is reached and engaged by the developer’s allies a.k.a. surrogates, the better the odds for coalition building, inexpensive concessions, and dispute resolution, which in many cases is mutually beneficial.
The NIMBY Crusader® views herself as a champion of a moral cause that’s rooted in the belief that the environment or the character of the community must prevail over economic development. Unlike Guardians who are motivated by fear of change and gossip, Crusaders are motivated by their own moral beliefs and the need for self promotion.
The majority of Crusaders are comprised of environmentalists, conservationists, and preservationists who believe the cost of development is too high a price to pay. Crusaders are interest groups that represent dues paying constituents who want to see motion, which is spurred on by news headlines, grassroots lobbying, and public conflict. To keep dues coming in, Crusaders will even attack sustainable, green projects to stay relevant for their members.
The NIMBY Machiavelli® is politically ambitious and adept at exploiting community anxieties to promote their selfish agenda. They seek to keep their profile in the media so they can vie for a seat in the next local election or some other high-stakes event.
Machiavellians reside in every community and sometimes they are former Guardians who liked the media spotlight and seeing their name in the newspaper. In other cases, a NIMBY Machiavelli® may be a Crusader who is a first-time candidate or a citizen who is a self-appointed “throw the bums out” activist who has run for office in the past and lost!
The NIMBY Machiavelli® usually leaves his or her fingerprints on the community and should be identified, so as to avoid inflammatory voices in the wilderness reaching the media and antagonizing public officials. It’s worth noting, public officials appreciate developers who proactively preempt and manage Machiavellian agendas, which gives elected officials the cover they want from these political opportunists. However, be careful! In some cases, a NIMBY Machiavelli® may be an agent secretly working for one of the elected officials who wants to defeat the mayor, who supports your project, in the next election.
The NIMBY Godfather® is one of the prior three dragon heads who has now made the big time and has established a syndicate of activists. This syndicate is typically a coalition of homeowner associations and special interests. They are incorporated, hold monthly meetings, endorse political candidates, fund political campaigns, file tax returns, and they’re very-well connected at city hall. The Godfather has successfully defeated several land use projects and is so entrenched that most corporations find themselves kissing rings and hoping an offer that cannot be refused is proffered.
The greatest advantage citizen activists have over corporations is anonymity. It is wise to conduct community screenings as part of the due diligence process. In some cases, community screenings reveal the political climate is so volatile and uncertain that it is not feasible to risk finite investment capital. Knowing who may oppose your project and why often proves to be invaluable intelligence to a corporation, saving time, money, and political capital.
In future editions, NIMBY America with the help of its sponsor, the Slevin Group, will offer corporate leaders insights, innovations, practices and tips on how to win community and government support for their projects.
To learn more about how civic engagement and community screening practices can neutralize the 4-Headed NIMBY Dragon visit www.SlevinGroup.com or contact Patrick Slevin for a confidential discussion. Phone 850.906.9888.
© All Rights Reserved, Slevin Group, Inc.
The information contained in this NIMBY America story is the intellectual property of Patrick Slevin and the Slevin Group, Inc. Any replication or use of its contents without prior written permission is prohibited.
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